8.08.2011
Join the Club
by Tina Rosenberg, 351 pgs, hardcover
Overall Grade: B-
The argument in this social science book is relatively simple. If negative peer pressure can make people do bad things, then positive peer pressure can help them make good choices. Rosenberg dubs this technique "the social cure" and gives examples from around the globe of many different peoples using it to solve or overcome many different types of problems. Anti-smoking campaigns, calculus classes, rural healthcare in India, ousting a dictator in Serbia among others.
Labels: genre: non-fiction, media: book